Trump Family’s Crypto Empire Surpasses $1 Billion in Profits
The Trump family has transformed a modest NFT experiment into a sprawling cryptocurrency empire, amassing over $1 billion in pre-tax profits from digital assets within a year. What began with Trump-themed trading cards now spans meme coins, stablecoins, and decentralized finance platforms.
The TRUMP and MELANIA tokens alone generated approximately $427 million, driven by retail trader enthusiasm. The WLFI token—despite a 57% drop from its peak—contributed $550 million to the family’s earnings. Meanwhile, the USD1 stablecoin emerged as an unexpected powerhouse, with $2.7 billion in sales as users sought a politically aligned alternative to traditional stablecoins.
Former President Donald Trump, once a crypto skeptic, now controls a significant stake in World Liberty Financial (WLF), a DeFi venture blending blockchain with conventional finance. His pivot underscores how political branding can monetize digital asset markets.
